Search Engine Optimization (SEO) for Cannabis Companies

SEO ChartThe Cannabis industry is booming and you want a piece of the action. You’ve got your business website online and now it’s time to build traffic and let your customers know who you are.  A Marijuana SEO Agency is the best way to grow your online presence and get found by your audience through organic search. With increased search engine rankings comes increased traffic, wider reach and of course, more business. At Marijuana-Marketing.ca, we know what it takes to put your business in front of your customers and increase your ranking position in search. With over 15 years of SEO experience in multiple fields, our experts specialize in Cannabis SEO for local marijuana dispensaries and Licensed Marijuana Producers. Our in-depth knowledge of the industry, rules and regulations and personal obsession with our favorite medicine gives us the edge in helping your business grow. As part of our SEO for Marijuana program we include the following Cannabis SEO services and methodologies:

 

Market Research & Keyword Research

The backbone of any Cannabis SEO campaign revolves around the marijuana market and the associated keywords that your customers most commonly use to find businesses like yours. Our research begins by analyzing keyword traffic volumes and rankings for your business and your competitors. Based on this research, our experts determine the keywords that are being used by your customers to find products and services like yours online. We determine how to target and use these keywords to generate increased traffic to your website via an organic search and create business opportunities. This market and keyword research is also used to evaluate and make recommendations for a search engine and user-friendly design for your business website. A back link audit is also performed for your business and your competitors.

 

Comprehensive Site Audit

Once we know the lay of the land in which your business operates, we conduct an inclusive and comprehensive technical site audit. During this process, we evaluate your website in its entirety (domains and all sub domains) for on-page optimization, information architecture, technical issues, URL conventions, robots control protocols, back link worthiness and many additional factors that go into a search engine crushing website (on-site keyword analysis, sitemaps, meta information, titles, server response codes, duplicate content, metrics, tracking, analytics, spam protocols and more). This comprehensive site audit provides the benefit of allowing us to target areas that offer opportunities for improvement and increased traffic from search engines, while at the same time enhancing the experience for your websites users. The comprehensive site audit creates the blueprint for everything that follows in your SEO campaign for Cannabis.

 

Our Cannabis SEO Action Plans are Personalized for You

With your website audit complete, it’s time to create a plan of action for a Marijuana SEO strategy that works and allows your business to grow online. This action plan is the map we use to navigate through each element of your website, making improvements and applying any changes that are necessary. This is the beginning to the process of helping your opportunity keywords positively increase their rankings.

 

Link Building for Cannabis Businesses

Link building is the part of the SEO campaign where you receive valuable links to your website from social networks and external web pages. The quantity and quality of your inbound links provides a measure of the power and authority of your website in the eyes of the Google Bots. The more inbound links your website has and the higher the quality of those links, the more authority it commands in search and the better it ranks. It should be noted that not all back links are the same, and low quality or irrelevant links can actually hurt your website rather than help it grow. That’s why at Marijuana-Marketing.ca we have the networks and connections necessary to provide your website with the valuable, marijuana industry specific backlinks that will help increase your rankings. Our Cannabis link building service also includes an audit of your sites current external links and internal links to help us establish what needs immediate action and attention. Knowing your website from the inside is the first step in creating a link building strategy that will be successful and help drive search engine traffic to your Marijuana website. If you need back links for your marijuana website, we’ve got what you need.

 

Content Creation & Content Marketing

Successfully marketing your brand online requires informative content, that’s not only useful but also unique and fresh. Great content promotes brand recall and brand recognition, increases social media shares and interactions, all while keeping your audience on your website longer. Content helps your brand meet several important SEO objectives with one action. Our creative content creation strategy includes producing new or updated web pages, topical blog posts, infographics, downloadable content (pdf files), informational and educational material and other forms of marketing copy. We provide content that fits your niche, so your brand can grow to be a knowledge leader and a go-to source of information for your audience. All content is optimized to meet your SEO objectives and to support organic keyword rankings in the search engines. We understand the requirements of the Access to Cannabis for Medical Purpose Regulations (ACMPR) and create all content to meet those guidelines.

 

Google Analytics Monitoring & Reporting

Google Analytics is the best way to access the vital data you need to make informed decisions in many aspects of your business. Analyzing this data is complex, time consuming and requires a trained eye. We take the time to analyze and report this data so you’ll have data driven insights into how your website is being used by visitors and how your marketing campaigns are performing. You will receive a detailed report every month, which details information about traffic sources (organic search, direct, social referrals etc.), user demographics, user locations, keyword profiles, browser type and more.

 

Monitoring & Reporting on Keyword Rankings

We want your business to grow, and the best way to do this online is through increasing user traffic to your website. This is done by improving your websites rank for industry related keywords in organic search results (SERPs). First, we will work with you to create a list of relative, targeted keywords that you wish to rank for, taking into account viability, search volumes and more. We will create a list of core keywords to focus on while keeping track of a larger list of supporting keywords. Keyword rankings will be monitored and compared to previous months so we can isolate keywords that require additional targeting and discover new keyword opportunities as our goals are met. A monthly report will be sent to you every month so you are always up to date on exactly how your rankings are progressing.

 
A successful Marijuana SEO strategy is the backbone of any online marketing plan. The end goal is to have your business found at the top of organic search engine results for the keywords and phrases that your customers use to find businesses like yours. Done successfully, SEO for marijuana generates highly targeted user traffic that doesn’t cost you a dime and increasing your sales or brand awareness dramatically.

Does no-cost, targeted search traffic visiting your site sound like something your business needs? If you are in Toronro, Ontario, or anywhere else in Canada, contact us at Marijuana-Marketing.ca and we can help you determine the best approach for having Marijuana SEO services help you.

 

Contact Us for a free quote to see how we can increase your brand presence online.