Marketing your cannabis business requires a strong social media strategy. Social media platforms such as Facebook, Instagram, Twitter and others carry massive online influence and can provide the best medium to reach your customers. However, growing your audience and brand name on social media is not an easy or straightforward task. There are many variables that must be considered, and a planned, strategic approach is required to be successful. Only high quality, multi-channel content that is focused on your business goals will achieve the desired results. Keeping content interesting, informative, and interactive will ensure your customers stay engaged with your brand. It is also important to focus on building interactions with your followers on all your social accounts by responding to messages and comments in a timely manner. Liking posts and following other social accounts that are related to your brand will also help increase your own exposure and follower base. Being vigilant and acting quickly to capitalize on trending topics or industry news is the key to making the most out of any social media opportunity.
Our Social Marketing Strategy
Every social media platform is unique and requires a different approach. This can lead to confusion and what we call ‘chaotic posting’, with no clear direction and a very low likely hood of ever producing results. Cannabis brands can vary greatly and be quite complex meaning that everything from LinkedIn to Facebook, Instagram and Snapchat are fair game. Our experts take the time to carefully analyze your business, your goals, your audience, and your competitors to create a custom tailored social media strategy that works for you. From content creation and hashtags to new profile creation – Marijuana-Marketing.ca at our Toronto, Ontario has you covered.
Content Creation for Cannabis Business
The only way to keep your audience engaged and coming back is to continually give them fresh and interesting content they want to see. With your business goals and customers in mind, our team will create, curate, and post the content that will help your social media presence grow.
Grow Your Followers
Attracting a like-minded audience to engage with your brand is what social media marketing is all about. While follower count is the most used metric to gauge how successful your brand is on social media, we believe it’s only a small part of the whole picture. Having 100K followers that don’t care or engage with your brand is pointless for a profitable business. What you’re after is an ‘organic’ audience that has a legitimate interested in what your brand has to offer and actually interacts with your posts. Our team will make sure your social media pages are up-to-date and content is always being posted. No buying followers or rigging the numbers – only good ol’ fashioned organic followers here.
Increase Sales with Social Media Marketing
Chances are that your audience on social media is following you for a reason – they like your brand! Use this qualification to your advantage and turn your posts into free advertisements. As you build your brand community, you also want to promote your business and make a profit from it so throw in promo posts that offer deals, or giveaways, or contests. Your audience is primed to buy so why not take advantage of that.
Drive Traffic to Your Website
Social media platforms act as a great way to cast a net and bring visitors to your website or profit centers. It’s a simple strategy really; grow and engage your social media audience and then lead them to your website for more information or additional products. As the link between your social media profiles and your website grows, so will your organic search rankings, making social media a valuable part of your overall Cannabis SEO strategy.
Our team fully understands the legal guidelines required when managing an LP. We are knowledgeable about the Access to Cannabis for Medical Purposes Regulations (ACMPR) guidelines and regulations.
To begin growing your audience and your brand, get in touch with us at Marijuana-Marketing.ca today!